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Keyword Research
Definition
Keyword research is finding out what your audience actually types into search, and how hard it would be for you to show up for it.
In plain English
It's the difference between writing what you find interesting and writing what people are already looking for.
Every keyword has three properties worth knowing: how many people search it, what they expect to find when they do, and how strong the pages already ranking are. Get those three right and content stops being a lottery.
Why it matters
Most content that fails didn't fail on quality. It failed on target. A brilliant article aimed at a phrase nobody searches reaches nobody.
A modest article aimed at a real question with weak competition can bring visitors for years. Research is how you stop guessing.
How it works
- Start with your customer's wordsNot your industry's jargon. Read their questions, their forums, your own support inbox.
- Expand with a toolAutocomplete, “People also ask”, or a proper keyword tool for volumes.
- Read the intentIf the top ten results are all product pages, a blog post will never win that phrase.
- Judge the competition honestlyA new site should chase specific, low-competition phrases first, then climb.
Longer phrases are the shortcut
“How to move a WordPress site to a new host” converts better and ranks easier than “WordPress”. Every time.
Watch it in a real build
Related terms
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