Omnisend Tutorial for Beginners
Email and SMS marketing set up properly from day one — signup forms, welcome flows and the reports worth reading.
About this build
An email list is the only audience you own. Every other channel is rented, and the rent goes up.
This is the practical version: getting a list started, sending things people actually open, and setting up the handful of automations that do most of the work.
What you'll be able to do afterwards
- Set up a list and signup form that converts
- Write a welcome sequence that earns the next open
- Build the three automations worth having
- Read the metrics that matter and ignore the rest
- Stay on the right side of consent rules
Before you start
- A website with some traffic, or the intention to have one
- An Omnisend account (free tier)
OmnisendWordPressElementor
Ask for the email, then deliver immediately
The gap between signup and first email is where most lists lose people. Send the welcome within the minute, and make it the best thing you've got.
Chapters
- 0:00
Why email still wins
The ownership argument, briefly.
- 7:30
Setting up
Account, list, sender verification.
- 18:00
The signup form
Placement, copy and the one field to ask for.
- 32:40
Welcome sequence
Three emails that set expectations.
- 48:00
Automations
Abandoned cart, re-engagement, post-purchase.
- 1:02:15
Metrics
What to watch weekly.
- 1:12:00
Consent
Doing it properly, without a legal degree.
Terms explained in the Knowledge Base
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